Journalists and experts used to be trusted because they worked at a big place. Now, many are taking their reputation, talent, and communities and building their own thing outside the big institution — a Substack, a podcast, a conference, a dinner series, a newsletter, or even an invite-only Slack community.
But brands still need trusted people to help tell their stories, and trusted people need ways to make their work sustainable.
I help them find each other and build something useful together.
After more than 15 years in the traditional agency model, working with brands like the ones scrolling by below, I’m building a communications protocol for the new media world: less chasing random press hits, more connecting the right brands with the right trusted voices so both sides grow.
Jen Squilla
Communications Consultant for Trusted Voices & Modern Brands
Where Trusted Voices and Modern Brands Meet
“One of the few communications people who doesn’t suck.”
Othership
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Blueair
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Omorpho
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Techno Sapiens
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Ultrahuman
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Muse Meditation
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Fitgrid
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JanuaryAI
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Sidecar Health
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Tapouts
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Othership | Blueair | Omorpho | Techno Sapiens | Ultrahuman | Muse Meditation | Fitgrid | JanuaryAI | Sidecar Health | Tapouts |
Let’s Collab
Available for fractional counsel, defined strategic projects, and commission-based partnership work.
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For independent experts, Substack writers, newsletter operators, podcasters, founders, and creators who have built trust with an audience and are ready to turn that trust into a bigger platform.
I help define what you should be known for, where your authority can grow, which brands or partners belong in your orbit, and how to build the business around your work without diluting what made people trust you in the first place.
This can include brand partnerships, sponsorship strategy, speaking, advisory opportunities, research reports, paid products, events, media, Substack or newsletter growth, and relationship-building with the people who can help the platform grow.
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For brands that want to build meaningful partnerships with the people, platforms, and communities their audience already trusts.
I help identify the right creators, experts, Substack writers, newsletter operators, podcasters, event hosts, founders, and niche communities for your brand. Then I shape the partnership strategy, outreach, pitch, and activation so the relationship creates value for both sides.
This can include creator partnerships, expert collaborations, ambassador programs, sponsored newsletters, branded reports, events, panels, product collaborations, community partnerships, and long-term relationship-building.
The goal is not random influencer marketing. It is finding the right people for the brand to be in relationship with — and building something useful, credible, and worth paying attention to.
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For brands that want to take their story beyond traditional press and into the newsletters, Substacks, Beehiiv publications, podcasts, and independent media channels their audience actually reads and trusts.
I help identify the right writers, newsletters, creators, and shows; shape the story for each audience; manage outreach; and build opportunities for interviews, guest essays, sponsorships, paid placements, collaborations, or editorial-style partnerships.
Think of it as a modern media tour for the new media world.
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For founders, creators, and brands that need to know who matters.
Together, we build the list of the 25 people, brands, editors, creators, partners, operators, investors, event hosts, or community leaders who should be in your world. If you already know them, I help manage the outreach, scheduling, follow-up, and relationship rhythm. If you do not know them yet, I show you who they are (based on experience and data) and help create the path in.
This can look like coffees, runs, salons, dinners, calls, collaborations, Substack swaps, events, advisory conversations, or partnership development.
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For brands, founders, and expert-led companies that need senior communications leadership for a reason and a season.
I help clarify the story, shape the visibility strategy, build the relationship map, manage the communications rhythm, and decide what actually deserves attention. This can include media, owned channels, partnerships, internal communications, executive visibility, creator strategy, and high-stakes moments.
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For founders, experts, and creators who need to be in the right rooms — and for brands that want to own or participate in the right conversations.
I help identify speaking opportunities, conferences, salons, summits, panels, podcasts, dinners, private communities, and live-event formats that build authority and relationships. This can include speaker positioning, outreach, panel concepts, award submissions, event partnerships, and room-building around a specific idea or category.
I also offer strategic event management, speech writing, programing, virtual events and experiential concepting to align with your brand story.
The goal is to move from passive visibility to real presence with the people who matter.
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For founders and experts who have strong ideas but need help turning those ideas into public authority.
I help you metabolize the news, sharpen your point of view, and capture what you think before it disappears. That can happen through thought leadership sessions, a shared diary, founder notes, LinkedIn, Substack, speeches, interviews, internal updates, or company lore.
The goal is not content for content’s sake. The goal is to build a living point of view that makes people understand why you matter now.